Engineers & Developers

Introducing Trait Activation: improve advertising ROI with better match rates

Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.

trait activation v1

Good Data, Better Marketing Podcast

Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.

Browse episodes
Blog Landing Announcement Image

Discover what you are looking for by searching blog posts

Recent articles

title
Engineers & Developers

What did you say to me? Instrumenting User Insights for your AI Copilot

Cultivating a symbiotic relationship between user insights and AI copilots, we delve into the art of instrumenting seamless collaboration for enhanced performance and user satisfaction.

a3
Customer Data Platform

Personalize the Patient Experience with Twilio Segment

Sharing the idea from our build-a-thon to incorporate ChatGPT with Twilio Segment to improve personalized user engagement.

b2
Customer Data Platform

Twilio Segment’s Databricks integration reaches general availability

Twilio Segment's Databricks integration achieves general availability, helping businesses unlock the full potential of their customer data and deliver personalized experiences at scale.

What is reverse ETL? A complete guide
Engineers & Developers

What is reverse ETL? A complete guide

Learn how reverse ETL helps businesses activate their data to drive better decision-making and greater operational efficiency.

a2
Customer Data Platform

Struggling to optimise advertising efforts post-cookies? This powerful tool integration may be the answer.

CDPs and DSPs helps businesses optimize advertising efforts, leveraging comprehensive customer profiles to inform real-time ad purchasing for more personalized, effective campaigns, and enhanced business growth in the competitive digital landscape.

c1
Customer Data & Analytics

Reengaging churned customers: 3 ways to win them back

We share how to win back lost customers and fortify customer retention with personalized campaigns, enhanced experiences, and effective loyalty programs in this essential guide to re-engagement.

c3
Customer Data & Analytics

4 things we learned at CDP Live 2024

At CDP Live 2024, we explored the role of data in shaping the future of customer experience, emphasizing the necessity and feasibility of intuitive, personalized, and data-driven CX.

c2
Engineers & Developers

Segment Profiles to the Edge for Real-time personalization

The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.

How to Activate Your Data (And Why You Need To)
Engineers & Developers

How to Activate Your Data (And Why You Need To)

An overview of data activation and why it's essential.


| Articles by topic

Customer Data & Analytics

Understand the needs of your customers by analyzing how they interact with your website, app, and product.

Customer Data & Analytics

Reengaging churned customers: 3 ways to win them back

Customer Data & Analytics

4 things we learned at CDP Live 2024


Want to keep updated on Segment launches, events, and updates?

We’ll share a copy of this guide and send you content and updates about Twilio Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.