Google Enhanced Conversions, Facebook Conversions API, and TikTok Conversions destinations General Availability

Built on Segment’s Actions framework, these conversions destinations provide flexibility in how events and properties are identified as conversions.

These destinations send hashed and encrypted first-party conversion data in real-time to Facebook, Google, and TikTok respectively. Once in the downstream tool, you can use the data for ad measurement, campaign optimization, and reporting.

For more information, please see the product documentation:

• Google Enhanced Conversions Destination

• Facebook Conversions API Destination

• TikTok Conversions Destination